Capital Formation Services

Capital Formation Advisory for Pre-Seed to Seed Startups

We help early-stage companies raise $250K - $2M through strategic advisory, pitch refinement, and direct investor introductions. Our proven process has helped 200+ startups raise over $270M.

Capital Formation

Expert Capital Formation Advisory

We specialize in helping startups raise pre-seed to seed funding ranging from $250K - $2M. Our team brings firsthand experience from both sides of the table—as entrepreneurs who've successfully raised capital and as investors who've evaluated hundreds of deals.

Our capital raising advisory goes beyond introductions. We work as an integrated part of your team to ensure your business is positioned for success, your story resonates with investors, and you approach the right capital partners at the right time.

Targeted Investor List Development

We identify and prioritize investors based on your industry, stage, and strategic fit.

Deal Structure Strategy

Guidance on term sheets, cap tables, and deal structures that align with your long-term vision.

Direct Investor Introductions

Warm introductions to our network of angel investors, venture capitalists, and institutional investors.

What's Included

  • Pitch Deck Review and Refinement
  • Business Plan and Strategy Review
  • Investor Introductions
  • Practice Pitch Sessions
  • Detailed Feedback & Guidance

Typical fundraising range

$250K - $2M

Pre-seed to seed funding rounds

Pitch Deck Essentials

1
Problem & Solution

Clear articulation of the pain point and your unique solution

2
Market Opportunity

TAM/SAM/SOM analysis and market size validation

3
Traction & Validation

Customer metrics, revenue, and key milestones achieved

4
Business Model

Revenue streams, unit economics, and path to profitability

5
The Ask

Clear funding request with use of funds breakdown

Pitch & Valuation

Pitch Deck Refinement & Valuation Analysis

Your pitch deck is often your first impression with investors. We help you craft a compelling narrative that clearly communicates your value proposition, market opportunity, and growth trajectory.

We conduct data-driven valuation analysis using comparable company metrics, industry multiples, and market benchmarks to help you arrive at a defensible valuation range.

Valuation & Comparable Analysis

  • Comparable company analysis in your sector
  • Revenue and EBITDA multiple benchmarking
  • Stage-appropriate valuation ranges
  • Cap table modeling and dilution analysis
Fund Co-Investment

We Put Our Money Where Our Mouth Is

Unlike pure advisory firms, we have skin in the game. For select companies, Via Capital Fund invests $25K-$100K alongside your round.

$25K-$100K

Check Size

Pre-Seed & Seed

Investment Stage

All Industries

Sector Focus

What We Look For

Great Team - Founders with relevant experience and grit
Real Problem - A pain point customers will pay to solve
Market Opportunity - Large enough to build a meaningful business
Coachability - Open to feedback and willing to iterate

Our Process: Understand, Advise, Execute

A proven three-phase methodology that has helped 200+ companies raise over $270M.

1

Understand

We conduct a comprehensive deep dive into your business, team, market, and financials to understand your unique situation and challenges.

Business model analysis Team assessment Financial review Data room review
2

Advise

Based on our assessment, we develop a customized action plan that addresses weaknesses and positions your company for fundraising success.

Identify key issues Develop mitigation strategies Optimize pitch materials Map capital path
3

Execute

We work alongside you to execute the capital formation plan, making investor introductions and supporting you through the fundraising process.

Investor outreach Warm introductions Practice pitches Meeting coordination

Ready to Raise Your Next Round?

Let's discuss your capital raising needs and create a customized plan to help you secure the funding your business deserves.

Schedule a Consultation